Using extensive experience and expertise to help small, owner-operated businesses and business owners to help them manage and build their sales team up through training and accountability.
Sales Culture of Accountability begins with an Initial Discovery conversation. After determining your willingness to engage, we will collaborate on a culture of accountability and the building of a disciplined plan.
We will be able to achieve this through the completion of a 4-hour workshop to assemble the Culture of Accountability plan.
Fractional Sales Management will always begin with an Initial Discovery conversation. There will also be a leadership team interview, evaluation, and assessment of fit. We will be able to achieve this through weekly one-to-ones with each sales team member and weekly or bi-weekly team and pipeline accountability meetings.
A 90-day engagement minimum is recommended with the option to extend indefinitely
This consulting engagement is completely customized to the makeup of your organization as well as the current status of the sales and marketing team. This engagement will incorporate much of the fractional sales management functions and extends into oversight of the marketing team. Fractional CRO can also include bringing in third-party marketing assets to assist in the execution of a comprehensive, joint marketing strategy.
A 6-month engagement minimum is recommended
The fractional CRO position is the solution to the connection of your sales and marketing team. Often, the sales and marketing teams operate in separate silos, leading to miscommunication and a disconnect that leaves your company without the presence of a unified front.
The goal of the Fractional CRO is to unify the sales team AND the marketing team to drive business through the awareness funnel and the prospecting funnel to provide assets and brand-appropriate sales enablement material for the sales team to use.
© 2025
Heights Consulting
