Find growth within the opportunity you already possess
Using extensive experience and expertise to help small, owner-operated businesses and business owners to help them manage and build their sales team up through training and accountability.
Services
Sales Culture of Accountability
Sales Culture of Accountability begins with an Initial Discovery conversation. After determining your willingness to engage, we will collaborate on a culture of accountability and the building of a disciplined plan.
We will be able to achieve this through the completion of a 4-hour workshop to assemble the Culture of Accountability plan.
Outcomes
- Solid understanding of prospecting volume targets
- Framework for an ideal sales week
- Picture of opportunity generation needs
- Prospecting plan cadence
Fractional Sales Management
Fractional Sales Management will always begin with an Initial Discovery conversation. There will also be a leadership team interview, evaluation, and assessment of fit. We will be able to achieve this through weekly one-to-ones with each sales team member and weekly or bi-weekly team and pipeline accountability meetings.
A 90-day engagement minimum is recommended with the option to extend indefinitely
Outcomes
- Increased opportunity generation
- Increased sales (and happier salespeople)
- Sales pipeline development
- Pipeline management accountability
- Sales philosophy change—influenced by Anthony Iannarino, Jeb Blount, Victor Antonio, and Mike Weinberg.
- Sales team management is removed from your plate
- Work becomes more enjoyable because your load will lighten
Fractional CRO
This consulting engagement is completely customized to the makeup of your organization as well as the current status of the sales and marketing team. This engagement will incorporate much of the fractional sales management functions and extends into oversight of the marketing team. Fractional CRO can also include bringing in third-party marketing assets to assist in the execution of a comprehensive, joint marketing strategy.
A 6-month engagement minimum is recommended
Outcomes
The fractional CRO position is the solution to the connection of your sales and marketing team. Often, the sales and marketing teams operate in separate silos, leading to miscommunication and a disconnect that leaves your company without the presence of a unified front.
The goal of the Fractional CRO is to unify the sales team AND the marketing team to drive business through the awareness funnel and the prospecting funnel to provide assets and brand-appropriate sales enablement material for the sales team to use.
Digital Marketing Strategy
Digital Marketing Strategy begins with an Initial Discovery conversation to understand where your sales and marketing teams currently stand — and where the gaps in visibility, messaging, and conversion are costing you growth.
This engagement is built around aligning your sales motion with how modern buyers actually discover and evaluate solutions — through search, social, AI-generated answers, and trusted third-party voices — not just traditional click-based funnels.
A 90-day engagement minimum is recommended with the option to extend.
Outcomes:
- Sales and marketing teams aligned around a unified discovery and conversion strategy
- Visibility across search, social, and AI-driven platforms
- Content and messaging that builds authority before the first sales conversation
- A measurement framework built for the zero-click era — not just website traffic
- Clear positioning that makes your brand the one prospects think of when they’re ready to buy
